About Jim's Cellars


Jim's Cellars is the trading name of Souffle Pty Ltd, and our ABN is: 94 948 230 986. Our business address and contact details may be located at our Contact Page.


Jim's Cellars, formed in 1994, is an independently owned family business. With a strong family background of over 30 years in the liquor industry, Jim's Cellars is the result of the sons' (Jim, John and Terry Georgas) desire to run their own business. In case you're wondering, they drew straws on the name.

Since that time Jim's has grown into one of the largest independent liquor retailers in Sydney, serving both Sydney and the rest of Australia.

Our Aim

Our aim is to search both Australia and the world for the best parcels of wine and spirits at a price we believe represents value for money. We carry over 3000 different wines, spirits and beers in our stores and online combined. Although we carry all the mainstream lines, such as Moet, Penfolds, Oyster Bay and the likes, we are finding that these old faithfuls are becoming too mainstream, mass produced and quite linear in taste profile.

So our strategy  moving forward is to showcase alternatives to the ordinary, plain "old labels" that we grew up with. For example

  • Prosecco (Italian) and Cava (Spanish) Sparkling instead of the normal sparkling , and then mixing it up with Aperol for a bit of fun.
  • Offering " Champagne with flavour" from family owned vineyards, such as Gosset, Laurent - Perrier, Alfred Gratien who use Premier and Grand Cru grapes to produce their Champagne with a minimum or 36 months on lees.
  • Grenuer Vetliner, Albarino, Alsacian Pinot Blanc, German Riesling, Nebbiolo, Sangiovese, Tempranillo, Assyrtiko and Argiogitiko are just some of the varieties ( some close to extinction ) that are being revitalised again.
  • Young winemakers in established regions like the Barossa and Coonawarra, who are putting their idea of what a "great profile" is for a Shiraz or Cabernet. Wineries like Teusner, Glaetzer, Massena, Majella are showing the old guard Penfolds, St Hugo and Wynns what the consumer is really after in their wine. 

You will find our product line-ups regularly rotated to ensure both variety and quality.

Quality assurance in our products is ensured by the fact that we ourselves are passionate wine drinkers. We can offer advice and service on the personal level that only a family-owned and run business can. If you require specific advice regarding wines, do not hesitate to give us a call. Our number can be found at our Contact Page.

Delivery Service

We deliver AUSTRALIA WIDE. For Sydney we retain Fastway Couriers for both speed and accuracy of service. For areas outside Sydney, we use a both Fastway Couriers and Australia Post Couriers, which ensures that if you receive mail from Australia Post, you can receive our wine deliveries. If you have any other questions regarding our delivery service, please Contact Us.
Details of our Delivery Charges can be viewed on our Delivery Information Page

Customer Service

We value our customers highly, and if by a small chance there is a problem with the delivery, please do not hesitate to let us know. This also applies if you are not satisfied with your order or with the service you have received from us. Details on how to reach us are available at our Contact Page.

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